Unit Economics
Calculator

// SaaS Metrics Dashboard — v1.0

Generic SaaS Benchmarks

Inputs

▲ Scenario A ◆ Scenario B

Revenue

ARPU (monthly)

$

Total Customers

Acquisition

Sales & Mktg Spend / mo

$

New Customers / mo

Retention & Margin

Monthly Churn Rate

%

Gross Margin

%

Expansion MRR / mo

$

Churned MRR / mo

$

Results ▲ Scenario A

Health Radar

Scenario A Scenario B

Side-by-Side Comparison

Metric ▲ Scenario A ◆ Scenario B

Metric Explainers & Recommendations